Nike launched the Pegasus Turbo with an immersive retail experience in Berlin that blended physical running with real-time digital gameplay. Participants ran on a modified non-motorised treadmill that controlled a large-scale visual experience, placing them inside virtual versions of Berlin, Paris, and London.
Working with Unit9 and Creative Director Alex Horton (Rockstar Games), I designed a bespoke interactive music system and composed an original score that dynamically responded to the runner’s speed in real time.
Awards
FWA Award
Press